by mink | Feb 28, 2019 | #PRExperts
Knowing what (not) to say, when to say it, and how to say it In any moment of media exposure - be it an interview, an opinion piece, or a press release - it is extremely important to know what messages you want to get across and how to say it...
by mink | Feb 28, 2019 | #PRExperts
A Deep Understanding of the Reality of What We Communicate The current media landscape is characterized by a speed that has never been seen before. The media's news cycles are increasingly shorter, but at the same time much more intense and destructive than in the past...
by mink | Feb 28, 2019 | #SuccessSteps
Mistakes to Avoid when Preparing for an Interview An interview is always a moment of enormous media exposure. When it comes to the work of a public relations professional, it is not always easy to control all the variables at play. Although in most...
by mink | Jan 31, 2019 | #SuccessSteps
The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...
by mink | Jan 2, 2019 | #PRExperts
Long-term planning seems to be an idea that has lost its meaning, but ensuring a good strategy is more important than ever. What does that mean when it is time to think about the communication to implement in 2019? At the start of a new year and with Say U...
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