ColourTrip reinforces positioning with GO360º model

ColourTrip reinforces positioning with GO360º model

At the end of the year, the tourist entertainment company ColourTrip is repositioning its communication on the market. The strategy is based on the GO360º model applied by Say U Consulting to the promotion of the brand and combines the launch of a new website and the reinforcement of...
3 steps to manage your online reputation

3 steps to manage your online reputation

It is understandable that a customer would rather purchase a product or service with great reviews than from a business marked by negative reviews. This is why an organization must pay attention to ensuring that it has a positive online reputation - and...
Why should reputation be a marketing priority?

Why should reputation be a marketing priority?

Why should reputation be a marketing priority? What people say about your organization online has become the most important reflection of the quality, trustworthiness and competence of your organization. It doesn't matter what your sector of activity is. A study...
Manage Online Reputation

Manage Online Reputation

Creating and maintaining a positive online reputation is vital to business success. You need people talking about the organization and customers who have positive opinions about the organization's relationship. In the best case scenario you can count on online reviews...
When losing control is positive

When losing control is positive

When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...

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