Five tips for creating a PR plan

Five tips for creating a PR plan

When a company or organization is entering a new market, or launching new services or products, it needs to implement a PR plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is...
How to evaluate a Marketing Plan

How to evaluate a Marketing Plan

A marketing plan serves as a fundamental complement to an organization's business strategy. It defines all the details related to the expected evolution and changes in the market, and is constantly analyzed, evaluated, and adjusted to adapt to the...

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