How well informed is the marketing strategy?

How well informed is the marketing strategy?

Marketing has always combined data and inspiration: after all, there is no analytical approach that can indicate a specific direction on its own without the necessary review and internalization on the part of the professional and their know-how in analyzing information. For some time now...
Google Analytics

Google Analytics

Analyzing the impact of communication strategies doesn't have to be a costly endeavor. There are now free (or almost free) analytical tools that can help identify which marketing objectives are being achieved...
What influences consumer behavior?

What influences consumer behavior?

  The digital revolution and the explosion of social media platforms have profoundly changed the factors that influence consumer action as they undertake their purchasing decision. When considering products and services, the public reads online reviews,...

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