McDonald's vs Burger King

McDonald's vs Burger King

Creativity in guerrilla marketing. The rivalry between McDonald's and Burger King, two fast food chains, is well known to everyone and the guerrilla marketing actions between both are famous for their creativity. In today's article we present the ...
Minimalism, a new way of being for brands

Minimalism, a new way of being for brands

Minimalism is a new way of being in life, of ending excesses, of living in a simple and detached way. There are more and more people and brands adhering to this lifestyle. In today's article we present two brands, well known to all, that ...
Public Speaking Tips

Public Speaking Tips

How to speak in public? Public speaking is, for many, a problem to be solved. Everyone has gone through an embarrassing moment while speaking or trying to speak in public. In today's article we present some tips where we detail what should be done (and what should not ...
64% of households shop in more than 4 brands

64% of households shop in more than 4 brands

Panorama of the Portuguese Retail: Good prospects for consumption in the Portuguese market Panorama of the Portuguese Retail: High levels of competitiveness among the brands Panorama of the Portuguese Retail: The competitiveness of the market generates disloyalty: it is necessary to know ...

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