Communication at the heart of strategy

Communication at the heart of strategy

At the heart of the strategy Communication, in a global sense, must be seen as a priority issue in any company or organization. It is at the heart of a brand's strategy and it is not possible to think about a brand or a business without being clear about how...
Communication is the voice of brands

Communication is the voice of brands

Brands and their voice in communication The Covid-19 pandemic has resulted in two major immediate trends: the acceleration of digitization and digital transformation, and disinvestment in innovation and communication. While the former was an inevitability, it would only be a...
To partnerships and joint success!

To partnerships and joint success!

Partnerships Pondering the year that is beginning involves reflecting on the year that has passed. And this reflection is more important than ever as we enter 2021. A virus that had never been heard of until just over a year ago has killed millions of people,...

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