Developing a Multichannel Strategy

Developing a Multichannel Strategy

Developing a Multichannel Strategy There's no doubt that the way we communicate has changed over time. What was mandatory in a marketing campaign a few years ago, for example, may no longer be so today in the face of a constantly changing reality....
Brand Crisis Situation - What to do?

Brand Crisis Situation - What to do? 

Situação de Crise de Marca – O que fazer?  Nenhuma empresa, por mais sólida, ética ou responsável que seja está livre de se ver envolvida numa situação de crise de marca. Com a facilidade e velocidade com que a informação é disseminada nos dias de hoje, nenhuma...
Starbucks: When a detail goes viral

Starbucks: When a detail goes viral

Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...
Opportunity Marketing by Marta Gonçalves

Opportunity Marketing by Marta Gonçalves

Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...

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