by OUAB | Dec 16, 2021 | #Movers&Shakers
Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...
by OUAB | Dec 16, 2021 | #4PRGeeks
Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...
by OUAB | Dec 16, 2021 | #PRExperts
Digital Destiny The past year has dramatically accelerated the "digital destiny" of communications marketers. Now, a series of trends promise to expand organizational accountability and set new demands on everyone involved in the process...
by OUAB | Dec 2, 2021 | #Movers&Shakers
B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...
by OUAB | Dec 2, 2021 | #SuccessSteps
How to become a unicorn Unicorn companies are those that reach a valuation of 1 billion dollars without being listed on the stock exchange. Given their rarity, they are called unicorns. The term was coined by Aileen Lee, the founder of Cowboy Ventures, in 2013 and there are several...
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