EXPOFRANCHISE: 25 YEARS OF EMPOWERING FRANCHISING

EXPOFRANCHISE: 25 YEARS OF EMPOWERING FRANCHISING

The 25th edition of Expofranchise takes place on the 19th and 20th of April, in Lisbon, and already has three dozen registered brands. The event takes place at a time of growth in the sector, which is worth an increasing percentage of the market and is identified as an opportunity to...

3 Steps to an RP4.0 Franchise

A franchise has a lot to offer and it is important that potential franchisees understand it. One of the most relevant axes that a potential franchisee looks for is the brand identity. How does this make them feel? And what values ​​does it express? One of the most...

PR in winning leads

Public relations can help increase leads and help the brand grow. As a franchisor, focusing efforts on increasing leads is a necessity to build the business process and position the business as a market leader. Using a plan...

Strategic vision to drive the business

A franchise operation in any industry requires constant oversight and strategic vision to be successful. One of the dimensions to be included in this strategic dimension is Marketing. Reaching customers and potential franchisees is fundamental and it is essential that...

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