Business intelligence

Business intelligence

Competitive Intelligence or Business Intelligence is linked to the process of collecting, organizing, analyzing and monitoring information that supports the business. Business Intelligence is a very important strategy for staying informed about the actions of...
3 Tools to Boost Public Relations

3 Tools to Boost Public Relations

Technology has been changing the world at every level and when it comes to launching new businesses and startups it makes it possible to do interesting and impactful things. In today's market, a startup can compete with one of the "big boys" in its sector, as long as it adopts...
Guidelines for a perfect pitch to the media

Guidelines for a perfect pitch to the media

Toddi Gutner, a renowned journalist with more than 20 years' experience covering financial and business markets for Forbes, Business Week and The Wall Street Journal, current columnist for MSN Small Business and Thomson Reuters, and senior strategist at...
Public Relations in the early days of a startup

Public Relations in the early days of a startup

Communication and Public Relations are essential throughout the life of a startup. At the beginning it is even more crucial, as it can dictate whether or not it will be well received in the market. Using the analogy of a child to honor World Children's Day, which is being celebrated...

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