Technology has been changing the world at every level and when it comes to launching new businesses and startups it makes it possible to do interesting and impactful things.
In today's market, a startup can compete with one of the "big boys" in its sector, as long as it adopts a good strategy, and for this Public Relations is fundamental to all strategic planning.
There are a number of tools you can use to boost public relations in your company, whether it's a startup or a small, medium or large business. Today we highlight 3:
PRWeb
- Create your releases
- Distribute your news
- Follow your news
Sending out press releases is the best way to make your company known to journalists. Create a strategy and approach that appeals to bloggers and journalists and use this platform to send your press release to a large number of recipients.
This tool allows you to send out presses in bulk and keep track of the situation, seeing, for example, how many people have read the press, how much feedback you are receiving, and how many media channels have received your press. Although it is a paid service, it is useful and saves time and resources as it does all the work for you, making it a good investment.
This tool can help you answer questions such as:
- How many times has your press been read?
- How many reactions are there to the title of your press each day?
- How many media outlets received your press?
Meltwater
As a complex tool, Meltwater can be used to keep track of your competitors and when they appear or are mentioned in the media. With Meltwater you can keep up to date by accessing editorials, blogs and media in real time, and monitoring what is published. This makes it easier to know where and when to react.
Cision
If you're looking for strong software to work on PR in your organization and see (and receive) results in real time, Cision is the right tool. This is because it is a complete software that has everything you need to implement and promote an effective communication campaign.
Cision helps you with a database of a significant number of journalists, editors and opinion makers. Among other functions, here are some that will help you implement a communication campaign using Cision:
- Early distribution of press releases.
- Tool to track your performance.
- Tool for tracking mentions.
Equipped with the ideal tools for your needs, it includes functions for monitoring elements such as the media, video broadcasting, print media, online media, daily news reports and more.