Social Paid: communicate through paid content

Social Paid: communicate through paid content

Social Paid: communicate through paid content Thousands of articles are published all the time, in different formats and for different purposes. Whether on social networks, blogs or other audiovisual platforms, information on the Internet is always in ...
Mistakes to avoid in Public Relations

Mistakes to avoid in Public Relations

Mistakes to avoid in Public Relations The communication environment is complex and, therefore, it is necessary to know how to navigate in this sea without losing your way and fall at the risk of throwing everything down. Building relationships with the media is one of the main objectives of the practice of ...
Digital or traditional?

Digital or traditional?

Digital or traditional? Nowadays, it is not a simple task for companies to determine whether the practice of communication should follow a more traditional or digital approach. But we can agree on the first step: it is about setting goals. Before...
How to captivate the audience

How to captivate the audience

How to captivate the audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and ...

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