Calling consumers to action on digital

Calling consumers to action on digital

Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...
Paid Social: Communicating through paid content

Paid Social: Communicating through paid content

Paid Social: communicating through paid content Thousands of articles are published all the time, in different formats and with different purposes. Whether on social networks, blogs, or other audiovisual platforms, information on the Internet is always in...
Mistakes to Avoid in Public Relations

Mistakes to Avoid in Public Relations

Mistakes to Avoid in Public Relations The communication environment is complex and, therefore, one must know how to navigate this sea without losing track and falling into the risk of throwing everything down the drain. Building relationships with the media is one of the main goals of PR practice...
Digital or traditional?

Digital or traditional?

Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...
How to captivate the audience

How to captivate the audience

How to captivate your audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and...

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