


Manage reputation and identify stakeholders
Managing reputation Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and foster feelings of admiration, esteem, respect and trust. THE...
Empowerment, evaluation and foresight
Enhancing communication Communication allows the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Boosting communication involves designing...
Diagnose context and create brand
Context diagnosis Among these is the challenge of defining the intervention axes of an organization in terms of Public Relations (PR) and Communication, in order to reinforce its contribution to the creation of differentiation, reputation, trust and... .
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