


Startups as inspiration
Marketers have a lot to learn from the startup community. Not only with the way it becomes possible to create and manage an organizational culture that attracts the most capable talent, its ability to innovate new business models and the ...
Evaluate a Marketing Plan
A marketing plan serves as a fundamental complement to an organization's business strategy. It defines all the details related to the expected evolution and changes in the market, being constantly analyzed, evaluated and adjusted to adapt to ...
Comfort Keepers wants to grow 36% with health supply
Accompanying the growth of the senior segment and the increased relevance of the needs of this population, Comfort Keepers hopes to enhance its positioning in the market through the specialized offer, certified processes and reinforced investment in the area of ...
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