The Importance of Evaluating Marketing

The Importance of Evaluating Marketing

The importance of evaluating marketing The intangible benefits of a marketing strategy: Improving and boosting brand awareness Educating customers about the offer and strengthening stakeholder relations The objectives set must be...
Startups as a means of inspiration

Startups as a means of inspiration

Startups as a means of inspiration Marketing professionals have a lot to learn from the startup community. Not only from how it becomes possible to create and manage startups that attract the most capable talent, their ability to innovate new...
How to evaluate a Marketing Plan

How to evaluate a Marketing Plan

A marketing plan serves as a fundamental complement to an organization's business strategy. It defines all the details related to the expected evolution and changes in the market, and is constantly analyzed, evaluated, and adjusted to adapt to the...
The challenge of the first 5 years of an organization

The challenge of the first 5 years of an organization

As many as one in 10 new businesses reach their 5th anniversary, according to various sources of statistics. Every entrepreneur knows that it is a great challenge to keep a business going. Even with determination and hard work, sometimes it just...

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