The Importance of Evaluating Marketing

The Importance of Evaluating Marketing

The intangible benefits of a marketing strategy: Improve and enhance brand recognition Educate customers about the offer made available and strengthen the relationship with stakeholders The objectives set out must be measurable and applicable to all ...
Startups as inspiration

Startups as inspiration

  Marketers have a lot to learn from the startup community. Not only with the way it becomes possible to create and manage an organizational culture that attracts the most capable talent, its ability to innovate new business models and the ...
Evaluate a Marketing Plan

Evaluate a Marketing Plan

A marketing plan serves as a fundamental complement to an organization's business strategy. It defines all the details related to the expected evolution and changes in the market, being constantly analyzed, evaluated and adjusted to adapt to ...
The challenge of an organization's first 5 years

The challenge of an organization's first 5 years

One in 10 is the new company that reaches its 5th anniversary, according to several sources of statistics. Every entrepreneur knows that it is difficult to keep a business running. Even with determination and hard work, sometimes this just doesn’t ...

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