Encouraging internationalization

Encouraging internationalization

Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies employ approximately...
Local culture in the "4Ps" of the Marketing Mix

Local culture in the "4Ps" of the Marketing Mix

If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of "culture" brings to mind aspects such as language, different customs and traditions,...
The role of export marketing

The role of export marketing

Globalization and online commerce have contributed to the recent increase in international trade. What was once only possible for large companies is now accessible to SMEs and entrepreneurs. Products and services can more easily acquire a...

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