Communication in a global business strategy

Communication in a global business strategy

The relevance of communication for the competitiveness of companies in the transformative context imposed by the Covid-19 pandemic is analyzed by the authors of this article. And the conclusion points to the need for communication to be seen as a strategic priority. O...
Crisis Management Phase 3

Crisis Management Phase 3

Recovery Assessment and Learning The last phase of crisis management is in a reflective way, with recovery, assessment and learning, in a post-crisis action. First, an analysis of the operational and reputational effects of a crisis in a ...
Crisis Management Phase 2

Crisis Management Phase 2

Response Recognition and Containment The second phase of a crisis management plan is a phase in a reactive mode, which is based on response, recognition and containment, with identification of the crisis and stakeholders, selection of the strategy and activation of the response system. They are...
Crisis Management Phase 1

Crisis Management Phase 1

Proactivity and Prevention The first phase of a crisis management plan is a pre-crisis phase, which is based on a mode of proactivity and prevention, preparation and detection of signals, with anticipation and prediction of real and potential risks within an organization and ...
Crisis: an opportunity to overcome

Crisis: an opportunity to overcome

In the context of a wide environment of uncertainty, organizations need to adapt. It is expected that there will be more and more threats with an impact on reputation and trust in the medium term. It is crucial to address this problem with an increased ability to communicate...

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