The last phase of a crisis management is in reflective mode, with recovery, evaluation and learning, in a post-crisis action.

Firstly, an analysis of the operational and reputational effects of a crisis on an organization will be necessary, including its financial and human resources impact, the relations between stakeholders, social networks and media.

Then it will be necessary to readjust processes within the company, based on the conclusions about the origin and end of the crisis in order to plan the new projects, with the organizational redesign and revision of procedures, with the adaptation of values, mission and organizational culture.

The basis will be the strengthening of the press office and the Public Relations of social mediapreparing programs and activities aimed at getting the company back on its feet, such as internal seminars, and workshops for preparation and alignment of the different teams or conferences at universities and thematic events.

Transparency, namely through social media, is an asset and learning from a crisis, namely its management is a tool available to organizations to face critical situations and the consequences of poor crisis management are difficult to foresee.

Crisis management plans should be transparent and organization-wide, and reassessed, restructured and readapted over time. A SayU applies strategies, equipped with anticipation, preparation and response management to be put in place, capable of helping the organization to deal with challenges of a negative and unforeseen nature.

Understanding the nature of a crisis event, reflecting on the best way to deal with it, and applying it, is part of the multifaceted role of marketing communications.