ROC CONGRESS DEBATES AUDIT ON SUPERVISION
The Statutory Auditors meet in Congress for yet another moment of extended discussion on the challenges of the profession, its connection to the context of the Audit and the analysis of good practices in the sector. The debate around the present and future of the profession, which ...
Guide Marketing to the Audience
Marketers usually start with the right goal. They try to understand their audience through relevant questions, such as “why should I buy my product?”. But a study by the International Data Corporation (IDC) found that attention to needs ...
A new strategy to reach the public
When we approach the creation of original messages to reach an identified audience, we speak of the ability to differentiate ourselves with a speech that clearly positions the organization in the market, that differentiates it and, at the same time, is relevant enough ...
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