Enhance the connection with stakeholders
Connecting with Stakeholders In 2022, and for years to come, marketers are expected to be challenged to face an era of unintended consequences. As we faced the challenges of the last few months, there were several expectations and predictions not...
Embracing the Customer Era
Customer Age What do we understand by “Customer Age”? This term describes the latest in a series of changes that shape the business environment. The Production Era (1900 to 1960) was sustained in companies such as Boeing and Ford, the Information Age (1990 to 2010)...
Innovate in the approach to the market
Digital transformation The digital transformation, associated with disruption and uncertainty, has had a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize...
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