by OUAB | Dec 22, 2021 | #InterComm, #What we Communicate
The scenario we have lived through in the last year, which few could have considered in their strategic planning, has surprised companies and forced them to adapt to ensure their survival. To what extent does Communication play a role in this transformation and...
by OUAB | Dec 16, 2021 | #SuccessSteps
Connecting with Stakeholders In 2022, and in the years to come, marketers are expected to be challenged with an era of unexpected consequences. As we have faced the challenges of the last few months, there have been several expectations and predictions not...
by OUAB | Dec 16, 2021 | #Movers&Shakers
Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...
by OUAB | Dec 16, 2021 | #4PRGeeks
Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...
by OUAB | Dec 16, 2021 | #PRExperts
Digital Destiny The past year has dramatically accelerated the "digital destiny" of communications marketers. Now, a series of trends promise to expand organizational accountability and set new demands on everyone involved in the process...
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