Social Networks Day: Nielsen develops tool to optimize the selection of Digital Influencers
Influencer Selection Model The constant transformation in the digital market has led to the emergence of a new essential stakeholder: the influencers of social media. These new agents have revolutionized the way brands strategically position communication ...
GS1 Portugal debates consumer experience in the era of digital transformation
Digital Engagement Forum Adaptation of all interlocutors to culture, skills and digital platforms at the Digital Engagement Forum GS1 Portugal - Codipor is preparing to hold the 5th edition of the Digital Engagement Forum, dedicated to the theme "Consumer Journey: The ...
Influence marketing
Influencers Did you know that 74% of consumers trust social media to make purchasing decisions? And that 65% of the best performing Instagram publications have products? Social media revolutionized the role of brand ambassadors and left the ...
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