TAXIS, UBER OR CABIFY?

TAXIS, UBER OR CABIFY?

Which of the three has the greatest dedication to the consumer? After a walk, an evening with friends or to go home from Santa Apolónia, arrived from that exhausting train journey, the option had always been the taxi network. Without competition, these monopolized, ...
CONTENT, SOCIAL NETWORKS AND MILLENNIALS?

CONTENT, SOCIAL NETWORKS AND MILLENNIALS?

  Adapt your content to your audience? Millennium Generation: Content is the new watchword. New generations want content and social networks are their natural habitat. So, if you want your company to continue with the success it has had until today, you must ...
CONFLICT AND TRADING TECHNIQUES

CONFLICT AND TRADING TECHNIQUES

The human being starts to negotiate as a baby. As soon as he is born, he cries because he has needs to be met. He realizes that it works and repeats it over and over, until, finally, he learns to ask or to fight in a more dignified way for what he really wants ....
A SWEET SUCCESS - SANTINI

A SWEET SUCCESS - SANTINI

A successful brand with the consumer in mind Success: The Santini brand has long been known by artisan ice cream lovers. Despite existing in few parts of the country, due to its remarkable quality and originality of flavors, it has already won thousands of...
TELL A STORY THAT SELLS ALONE

TELL A STORY THAT SELLS ALONE

Tell a (good) Valentine's Day story! Adults, as well as children, also appreciate a good story. The difference is in the additional content and stronger emotional side. Storytelling, or the art of storytelling, allows a brand to achieve its ...

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