Which of the three is more dedicated to the consumer?

After a walk, a night out with friends or to get home from Santa Apolónia after that exhausting train journey, the cab network has always been the option. With no competition, they monopolized the market for years. However, competition has arrived and is here to stay. A Uber was only the first competitor to appear. There is now a second, Cabify. The third, fourth and perhaps fifth are yet to appear.

Advantages and disadvantages

Both Uber such as Cabify have clear advantages over cabs: comfort, reliability and technology. On the other hand, cabs are in constant circulation. It's easy to stretch out your arm with that powerful charm that consumers like so much, and call on the service of one.

However, of the three competing companies Cabify undoubtedly presents a more consumer friendly. It appeared in Portugal in mid-2016 and has already established itself as a strong competitor to Uber. We might even consider it your most direct competition, considering factors such as convenience or personalized service.

The payment system varies. In the cab we pay by km and time and in the UberThe higher the demand, the higher the payment rate. When we use the CabifyYou only pay by the kilometer and the rate doesn't change. Mind you, it's not always cheaper. Unless you're considering a personalized service: the outfit The driver is formal, the car must be of high quality, each customer is given a bottle of water (and sometimes sweets) and there are also magazines about Lifestyle to have a look. Like Uber We are also asked if there is a radio preference and if the temperature is to the consumer's liking.

With regard to the use of appBoth have a similar interface. However, even in this respect, the Cabify service is more competitive. When you log in to the app and set the route, you're immediately presented with an almost exact estimate of the amount you'll spend, which is fantastic.

Without mincing words, the end of the cab monopoly that no one thought would end has been overturned. If competition is appearing even in this segment, do you still believe it can be left alone?

Today there is no competition, tomorrow there will be more technological companies with much better customer service. Creating a competitive advantage doesn't involve wanting to be more than the other guy, it involves focusing on your navel. You need to understand how you can satisfy the needs of your stakeholders and audiences. To know how to engagementYou need to enjoy it. This is a cycle that has success at its core.

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To put the pieces of the puzzle together, next Wednesday you can read more cases of brands with a successful strategy - Movers & Shakers. Our Thursday feature - Success Steps - will give you some tips on how to incorporate these good examples into your daily routine.