Tell a (good) Valentine's Day story!

Adults, like children, also appreciate a good story. The difference lies in the additional content and emotional side stronger. O storytelling or the art of storytelling, allows a brand to achieve success.

Playing with sensitive themes or betting on humor are two of the most effective strategies. Once you've chosen the plot, you need to figure out how the story is going to be given a voice, and this is where the playful tools come in - there are 360 ways to explore them. The secret is to get the best out of them.

The models vary depending on the brand's objective, but there are some common threads: the desire to experience the brand must be incited, its personality and DNA must be reflected, and the emotions aroused must be strong and positive. This objective is facilitated by the explicit or implicit inclusion of opinions, testimonials or portrayals of situations linked to consumers.

Any brand is human and therefore needs human people in your backstage. Creating this connection comes from the person who manages it. Today is a great day to start practicing this loyalty. Like your company, your better half also appreciates transparency and achievement. Here are some examples of great projects to inspire you. storytellings of the day of the year with the most hearts exchanged, Valentine's Day:

You weren't the first one to see it, were you? It proves that the secret to loyalty lies in creating emotions! 🙂

Quite a different strategy... but you laughed, right? Humor conquers and Rádio Comercial does it excellently.

Happy day!