Social Media: the new channels for Public Relations

Social Media: the new channels for Public Relations

Social Media: the new PR channels Press releases, emails and follow up? When it comes to communication, there are ingredients that can never be missing. However, like everything else, the area is evolving and adapting to the technological climate. Unlike...
Digital Marketing Vs Public Relations

Digital Marketing Vs Public Relations

Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...
From traditional PR to the new PR 2.0

From traditional PR to the new PR 2.0

Surviving in the digital age is no simple task for brands and organizations. This conjuncture, characterized by the imminent use of new gadgets and the predominance of social media platforms, brings with it major changes in terms of communication and the way in which...