Good communication as a business strategy

Good communication as a business strategy

  Franchises depend on trust. Like any business relationship they require open and honest communication and a good franchise relationship is a valuable business asset to be nurtured and developed. By providing consistent, quality communication and...
B2B has to talk to Generation Z regularly

B2B has to talk to Generation Z regularly

B2B has to talk to Generation Z One of the biggest challenges for B2B brands is adapting to the values and behaviors of Generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape,...
The importance of specializing in communication

The importance of specializing in communication

  The importance of specializing in communication The new edition of the “Status of B2B Marketing” survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the...
AI and ESG should be top priorities

AI and ESG should be top priorities

The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being,...
How to encourage internationalization

How to encourage internationalization

  Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies...