Local culture in the "4Ps" of the Marketing Mix

Local culture in the "4Ps" of the Marketing Mix

  If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of “culture” brings to mind aspects such as language, different customs...
The Important Role of Export Marketing

The Important Role of Export Marketing

    Export marketing Globalization and online commerce have contributed to the recent increase in international trade. What was once only possible for large companies is now accessible to SMEs and entrepreneurs. Products and services can more...
Personalisation as a strategy

Personalisation as a strategy

  Personalized service in communication contributes greatly to encouraging consumers to buy from a brand. People like to feel special and this is reflected in the way they behave on a daily basis. Developing a...
The Value of Personalized Communication

The Value of Personalized Communication

  Personalized communication Although it depends on the communication channel selected, the way it is being used and other factors to take into account, personalized communication generally means approaching a piece of content or an interaction with the customer and making it...