Calling consumers to action on digital

by mink | Oct 31, 2018 | #Movers&Shakers

Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...

#SuccessSteps | Know what consumers value in a product

by mink | Feb 2, 2018 | #SuccessSteps

According to Nielsen's international report "Global Survey Premiumization", 33% of Portuguese people have improved their financial situation in the last 5 years. This leads us to conclude that their purchasing power has consequently increased and that they increasingly value...