Brands and Bots: Communication reinvented

Brands and Bots: Communication reinvented

Reinventing communication is a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will also necessarily have to be different. It is important to know the trends and the technologies designed to reach and engage...
A Digital Content strategy

A Digital Content strategy

Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...
3 practices to explore in Digital Marketing

3 practices to explore in Digital Marketing

  O marketing digital deve ser um dos principais focos de uma estratégia global de marketing de qualquer organização.   Nunca como agora existiu uma forma de manter um contato tão consistente com o público, e nada mais oferece o nível de personalização que...
Communication in the age of digital transformation

Communication in the age of digital transformation

  Normalmente, quando pensamos em transformação digital, pensamos em tecnologias de ponta – exemplo da inteligência artificial, big data ou machine learning – que ajudam os nossos negócios a funcionar com mais rapidez e fluidez.   Mas essas tecnologias fazem...
Building a brand

Building a brand

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...

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