by OUAB | Nov 4, 2021 | #PRExperts
Reinventing communication is a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will also necessarily have to be different. It is important to know the trends and the technologies designed to reach and engage...
by OUAB | Nov 4, 2021 | #Movers&Shakers
Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...
by OUAB | Nov 4, 2021 | #SuccessSteps
O marketing digital deve ser um dos principais focos de uma estratégia global de marketing de qualquer organização. Nunca como agora existiu uma forma de manter um contato tão consistente com o público, e nada mais oferece o nível de personalização que...
by OUAB | Nov 4, 2021 | #4PRGeeks
Normalmente, quando pensamos em transformação digital, pensamos em tecnologias de ponta – exemplo da inteligência artificial, big data ou machine learning – que ajudam os nossos negócios a funcionar com mais rapidez e fluidez. Mas essas tecnologias fazem...
by OUAB | Oct 6, 2021 | #Movers&Shakers
Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...
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