Reinventing communication seems like a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will also have to change. It's important to know the trends and technologies designed to reach and involve people, present brands and convey messages.
In Communications, digital transformation refers to the shift from a vision of "digital complacency" to the active pursuit of effectiveness through the appropriate use and optimization of digital channels. Specifically, it means refining digital channels, platforms and processes to gain deeper insights that shape the approach to be developed and boost presence, visibility and interaction.
The first step in this digital transformation strategy is to assess the value of the communication channels and tools in use. Can the website, social media, automation and analysis tools and databases be better monetized? Are there more interesting options for the needs identified? A complete diagnosis of these tools and channels guarantees a more solid starting point and a clearer perspective of the path to be followed.
Real optimization of digital presence and contact channels with customers stakeholdersThis means that there are systems that communicate and operate together. Insights of a more complex and advanced nature can generate improved integrations between channels and equip the player in this context with a holistic vision, identifying trends and opportunities, while offering a more targeted and relevant experience.
Having a digital transformation is essential in order to be agile and adaptable in the face of the emergence of a "new" and increasingly demanding public, which expects not only quality products or services, but also unique and personalized shopping experiences.
The digital transformation makes it possible to transform initial interest into action, generating the channel for sharing information and a call to action. The use of predictive analytics can help you select the appropriate message that will make a difference to your audience.
Embracing digital transformation means adopting a customer-centric approach in every sense - the increasingly ubiquitous UX - and that's why personalizing the efforts of Communication is so important, something impossible without the support of Artificial Intelligence, Analytics or Date.
Part of the communication effort has migrated to digital, but the importance of knowing how to communicate remains.
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