by OUAB | Jan 4, 2022 | #What we Communicate
Mazars' leadership team in Portugal includes seven new Partners and Directors. The appointments include a new international partner, two directors and four local partners. The decision is in line with the strategy of strengthening the organization's leadership in Portugal,...
by OUAB | Dec 22, 2021 | #InterComm, #What we Communicate
O cenário com o qual temos vivido no último ano, que poucos poderiam ter equacionado nos seus planeamentos estratégicos, surpreendeu as empresas e forçou a uma adaptação para assegurar a sua sobrevivência. Em que medida tem a Comunicação um papel nesta...
by OUAB | Dec 16, 2021 | #SuccessSteps
Conexão com stakeholders Espera-se que em 2022, e nos próximos anos, os profissionais de marketing sejam desafiados a enfrentar uma era de consequências inesperadas. Ao depararmo-nos com os desafios dos últimos meses, houve várias expetativas e previsões...
by OUAB | Dec 16, 2021 | #Movers&Shakers
Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...
by OUAB | Dec 16, 2021 | #4PRGeeks
Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...
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