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Euromaster is the exclusive distributor of BFGoodrich truck tires in Portugal and Spain
July 2, 2026

Euromaster is the exclusive distributor of BFGoodrich truck tires in Portugal and Spain

The brand is showcasing its line of heavy-duty tires through a roadshow in the Iberian Peninsula, where it is also introducing the Euromaster 365. Euromaster, a specialist in comprehensive vehicle maintenance, will now be the exclusive distributor in Portugal and ...
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How Lidl used Integrated Marketing Communications

How Lidl used Integrated Marketing Communications

Jul 15, 2025

  In today's highly fragmented media landscape, brands need more than just traditional advertising to make an impact. A CIM case study, such as Lidl's #LidlSurprises, perfectly demonstrates how the power of Communications...

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OHAI Nazaré opens a unique water park in Portugal

OHAI Nazaré opens a unique water park in Portugal

Jul 11, 2025

The resort offers an irresistible combination of fun: refreshing pools, daily entertainment for the whole family and an exclusive private water park designed to delight kids and adults Nazaré, July 10, 2025 - This summer, OHAI Nazaré will once again...

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Global company strategies at the Link to Portugal Forum

Global company strategies at the Link to Portugal Forum

Jul 8, 2025

The VIII Link to Portugal Forum, organized by the Portugal Agora platform, brings together Luís Paulo Salvado, CEO of Novabase, and Filipe Nery, Founder of Lyzer. The evolution and scalability of business projects are on the agenda. The Portugal Agora platform, in...

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Boosting growth with culture, strategy and vision

Jul 4, 2025

In a Business-To-Business (B2B) context that is constantly changing, account-based marketing (ABM) has become an essential strategic approach for boosting companies' sustainable growth. This paradigm shift abandons the...

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Euromaster: Roadside Assistance for Trucks

Euromaster: Roadside Assistance for Trucks

Jun 27, 2025

Euromaster assistance service: The average incident resolution time in Portugal is around 2 hours, according to OK24Horas. Lisbon, June 26, 2025 - What are the main incidents on the road involving commercial vehicles? According to OK24Horas, the...

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The New Strategic Triad: AI, +MarCom and ABM

The New Strategic Triad: AI, +MarCom and ABM

Jun 24, 2025

  “AI, +MarCom and ABM: the strategic triad to revolutionize Professional Services”, in the view of the Chief Strategic Officer of the SayU/OUB consortium. What if you could make your company more innovative, agile and authentic without increasing complexity?.

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Roadshow “António Gentil Martins: One life, many lives”

Roadshow “António Gentil Martins: One life, many lives”

Jun 9, 2025

  Ana Sofia Lopes' work continues to celebrate the civic and professional legacy of António Gentil Martins, one of the greatest names in Portuguese medicine, with public sessions, interaction with readers and moments of homage. Lisbon, June 6, 2025 - After the...

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