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Between Earned and Endorsed: how to navigate the new relationship between media and influencers in Public Relations
May 26, 2026

Between Earned and Endorsed: how to navigate the new relationship between media and influencers in Public Relations

“The line between media relations and influencer engagement has been gradually blurring. By 2026, the most effective communication strategies no longer treat these areas as separate entities. Instead, they integrate them around ...
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Heat can increase the risk of road accidents

Heat can increase the risk of road accidents

Aug 9, 2024

With summer's excessive heat waves, air conditioning maintenance is vital. Euromaster recommends changing the cabin air filter and recycling the system's gas. These are simple and inexpensive tasks (between 20 and 250 euros). Lisbon, August 9 - How is...

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Initium Novum marks real estate in Troia-Melides

Initium Novum marks real estate in Troia-Melides

Aug 6, 2024

The project stems from the need to transform the real estate experience. Initium Novum identifies and implements financial solutions tailored to each client. Committed to transforming each deal into a unique experience. Lisbon, August 6th -...

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Building bridges, networks and structuring relationships

Building bridges, networks and structuring relationships

Aug 1, 2024

Building bridges, networks and structuring relationships in a post-pandemic world The pandemic has fundamentally changed the way we relate to each other. Although technology has kept us afloat, the human need for personal interaction has remained. Now, as we navigate a...

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Say Personal: Personalize actions and messages

Say Personal: Personalize actions and messages

Aug 1, 2024

Personalize targeted actions and messages In today's digital world, attention spans are shorter than ever. To truly connect with your audience, you need to go beyond generic approaches and personalize actions and messages. A...

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Say Global: Marketing for internationalization

Say Global: Marketing for internationalization

Jul 30, 2024

International marketing and paths to internationalization The application of international marketing strategies for internationalization involves a set of strategies aimed at internationalizing the company's products or services. More than replicating...

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Say Digital: Digital and virtual transformation

Say Digital: Digital and virtual transformation

Jul 30, 2024

Digital transformation and the transition to virtual Digital and virtual transformation is the strategic adoption of digital technologies to improve processes, services and experiences. It's not just about investing in new tools, but also about redefining...

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Say Reputation: Ensuring market confidence

Say Reputation: Ensuring market confidence

Jul 30, 2024

Ensuring market confidence: building reputation A brand's reputation is a valuable asset that strengthens customer confidence, differentiates the company from its competitors and increases its resilience in the market. Investing in strategies to build a...

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Say B2B: B2B communication strategies

Say B2B: B2B communication strategies

Jul 30, 2024

B2B communication: what you need to know B2B (Business-to-Business) communication is fundamental to the success of companies operating in the corporate market, as it involves specific strategies for negotiating and selling products or services to other...

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Vitor Soares is Euromaster's new Marketing Director

Vitor Soares is Euromaster's new Marketing Director

Jul 26, 2024

The aim is to boost sales and improve the customer experience. The appointment of Vitor Soares as Euromaster's new Marketing Director for Spain and Portugal comes at a key moment for the company, which is in the midst of business expansion. Lisbon, July 26 - The...

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