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Employer Branding as a Public Relations Strategy: reputation starts at home

Employer Branding as a Public Relations Strategy: reputation starts at home

“Before a candidate walks into an interview, before a journalist picks up the phone, before a client approves a proposal, an opinion about your organization has already been formed. And, more often than not, that perception doesn’t stem from the information you share. ...
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#SayUIsTurning15 | Responsible PR

#SayUIsTurning15 | Responsible PR

Kidding ©Showtime “Please don't use a bad word when you can use a good word.” - Jeff Pickles Responsibility is a fundamental aspect of Public Relations. It refers to the ethical and moral obligation that public relations professionals have to act in...

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#SayUIsTurning15 | PR as Knowledge

#SayUIsTurning15 | PR as Knowledge

Spin City ©ABC “I'm gonna run this campaign, I'm gonna win it and you can't stop me.” - Caitlin Moore Insights are a crucial tool in Public Relations (PR). They refer to the valuable information and data that is collected and analyzed to...

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#SayUIsTurning15 | 15 years of communication: now what?

#SayUIsTurning15 | 15 years of communication: now what?

News Of The World ©IMDb “For many years I rode on horseback in the sun, rain, and wind to read news to people who didn't have newspapers or couldn't read. I believe that information is essential for everyone.” - Captain Jefferson Kyle Kidd 15 years of communication: e...

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#SayUIsTurning15 | PR as Perception

#SayUIsTurning15 | PR as Perception

Billions ©Showtime “Venture Capitalists are just hedge fund managers who can quote the Tibetan Book Of The Dead.” - Taylor Mason Perception is a crucial aspect of Public Relations (PR). It refers to how individuals and groups perceive a...

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#SayUIsTurning15 | PR as a Strategy

#SayUIsTurning15 | PR as a Strategy

Scandal ©ABC “If it doesn't work, it doesn't work. But you have to try, because if you try, if you leap and you try, and it doesn't work out, it's not on you.” - Olivia Pope Public relations as a strategy is a crucial aspect of the success of any vision...

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#SayUIsTurning15 | PR as Influence

#SayUIsTurning15 | PR as Influence

MadMen ©AMC "Make it simple, but meaningful." - Don Draper The concept of influence has emerged as a powerful tool in the world of Public Relations. It refers to the practice of establishing partnerships with influential individuals to promote products,...

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Brand launch in a neighboring country: the Velca case

Brand launch in a neighboring country: the Velca case

Expanding into a neighboring country can be a crucial step for a company's growth and success. It therefore requires a well-defined strategy to ensure that the process is smooth and effective. In the case of Velca One, its values of...

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Portugal Agora takes stock of ten years

Portugal Agora takes stock of ten years

The platform's first Convention analyzes the four dimensions that guide the country's strategic vision and transformations. Portugal Agora takes stock of ten years, with a group of experts presenting their perspectives and helping to clarify...

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