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The Brand in Crisis: Recovering, Reinventing, Moving Forward
Mar 26, 2026

The Brand in Crisis: Recovering, Reinventing, Moving Forward

When an unexpected crisis - be it a cyber attack, a leadership error or a supply chain failure - hits a corporate brand, recovery and reinvention are no longer optional, but imperative. Aon's latest global risk study ...
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Public Relations and Social Experiences

Public Relations and Social Experiences

Dec 21, 2022

Human nature is meant to be curious. This principle set the stage for the following mix of PR and social experiments, which has proven very successful for all parties involved, including the public. ComPTIA, the leading association in the industry...

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Availability and ethics of information

Availability and ethics of information

Dec 21, 2022

Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the structure of the web is accelerating rapidly, which makes the process even more challenging. Metadata and Intelligence...

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Curate, research and evaluate social media

Curate, research and evaluate social media

Dec 21, 2022

Social Media Content An important practical consideration in social media management is that PR professionals don't need to produce all the content. Many organizations are discovering and taking advantage of the culture of collaboration and...

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Video has the power

Video has the power

Dec 21, 2022

Video communication Digital media have the capacity to include interactive features. These are “rich” multimedia contents such as infographics, videos, animations, voice recordings and sound effects. Video is the Present and the Future Video is a...

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Intercomm Report B2B: communication takes on strategic importance

Intercomm Report B2B: communication takes on strategic importance

Dec 19, 2022

The success of B2B exporting companies is intrinsically related to their investment in communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship with stakeholders,...

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The challenges for companies in a B2B context

The challenges for companies in a B2B context

Dec 15, 2022

B2B Companies | InterComm Study The majority of the companies participating in the InterComm study show that they intend to increase their investment in Communication in the coming months, but the analysis shows that many organizations do not relate their...

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