Fake news, desinformação - palavras que infelizmente se tornaram parte da nossa vida quotidiana. Face ao bombardeamento inescapável da informação, e à crescente agitação social, as empresas devem combater a desinformação. No mundo de hoje,...
Ter dados é bom, mas precisamos de ter conhecimentos sobre a melhor forma de como funcionam. O mesmo se aplica à propriedade de uma licença. Adquirir os direitos exclusivos de utilização da marca Guinness não levou a nenhum sucesso para o Linden Food...
Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...
Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...
Quando as empresas analisam, desenvolvem e utilizam as social media, têm de ter em conta alguns fatores que são instrumentais nestes processos. Audiências Digitais A “fratura digital” é real, significando a falta de acesso à informação e à comunicação para...
There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...
The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.
Only through planned contact can the organization fulfill its mission and a successful PR should follow the three tips to become a successful PR
The future of business begins at the front line, which presents many challenges. Content and purpose can overcome them. Brands with a purpose grow twice as fast as others.
Challenges for the PR industry are the order of the day. One of the most important topics was the fact that work has changed. People are basically relearning how to do their jobs.
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