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Case study: how a New Zealand speeding ad changed global behavior
Oct 2, 2025

Case study: how a New Zealand speeding ad changed global behavior

Mudar comportamentos enraizados é um dos maiores desafios do marketing, especialmente quando envolve algo tão pessoal e emocional como a forma como conduzimos. Em 2014, a Agência de Transportes da Nova Zelândia (NZTA), em parceria com a Clemenger BBDO, lançou ...
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What to do when the spokesperson makes a mistake?

What to do when the spokesperson makes a mistake?

Jan 31, 2019

What to do when a spokesperson makes a mistake? Public speaking is not an easy task at all and we can even say that it is relatively easy for our organization's spokesperson to make a mistake when making a statement to the press. However, in addition to...

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Measuring results as part of a successful PR campaign

Measuring results as part of a successful PR campaign

Jan 31, 2019

Evaluating results as part of the success of a PR campaign Evaluating the results of a communications professional's work is an essential part of their job. There are countless ways of doing this: the number of references, the type of media...

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Building effective communication

Building effective communication

Dec 26, 2018

Building effective communication Communication is a tool that promotes synergy in order to achieve the desired results and, when handled well, helps to integrate employees. Building effective communication enables interaction and...

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Can marketing and sustainability coexist?

Can marketing and sustainability coexist?

Nov 27, 2018

Can marketing and sustainability coexist? Can sustainability and marketing concepts coexist? How can management and those responsible for communication in an organization balance the traditional view of marketing as a driver of consumption and the...

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Three dimensions for communicating sustainability

Three dimensions for communicating sustainability

Nov 27, 2018

Three dimensions to communicate sustainability When it comes to sustainability and social responsibility, the work of communication and marketing departments or communication marketing agencies involves investing in the strategic communication of these...

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The ongoing challenge of sustainability

The ongoing challenge of sustainability

Nov 27, 2018

The ongoing challenge of sustainability In an age when relationships and mobilization are just a click away, companies need to reinvent the way they interact with their stakeholders, innovating and engaging in dialogue so that people make...

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Paid Social: Communicating through paid content

Paid Social: Communicating through paid content

Oct 31, 2018

Paid Social: communicating through paid content Thousands of articles are published all the time, in different formats and with different purposes. Whether on social networks, blogs, or other audiovisual platforms, information on the Internet is always in...

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The influence of social media on PR

The influence of social media on PR

Oct 29, 2018

Social Media in Public Relations We already know how important social media is these days. Whether it's to share a photo, chat with a friend or even look for new job opportunities. Unveiling a new contact paradigm, social...

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