Revealing a new paradigm of contact, social networks are "cool". As well as being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and Public Relations? Can we say that social media is already influencing PR, with a huge impact, and how is it improving?
The Age of Digital Transformation and its Obstacles There are always communication difficulties within organizations, especially between hierarchies. The study "The Digital Culture challenge: Closing the Employee-Leadership Gap" was carried out as part of the...
Boosting a Dynamic Culture Given the level of investment brands are making in their digital transformation, it is not surprising that the pace of activity around this concept will accelerate in the near future. 95% of organizations report...
The Importance of Digital Transformation in Organizations Companies must see innovation and technological transformation as a window of opportunity for the business. According to the 2017 State of Digital Transformation report by Altimeter, the...
The importance of SEO for content marketing When it comes to digital marketing strategies, it's impossible not to talk about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It's simple and quick to understand the importance of these tools for your...
Leaders - The importance of Leadership and Corporate Values Companies that have or develop leaders tend to achieve success in their industry. It's natural to associate great companies with great leaders, and the truth is that the leader plays an extremely important role in...
The gap between what customers expect from brands and what they actually offer is one of the main challenges in today's marketing context. Some brands have established customer contact points and feedback platforms, but the...
The importance of a brand's image and reputation The image and reputation of a brand, business, company or organization is crucial to its success. As consumers, when we visit an establishment for the first time or decide to buy a product or...
Engagement To understand the results we are having with the strategy and actions being implemented, it is necessary to evaluate our performance. In other words, if you want to understand your audience's feedback, you need to evaluate their engagement with your strategy and actions...
Tips for creating a PR plan. The goal of creating a PR plan is usually: to increase awareness of a company or organization in entering new markets, segments, or a new product or division. These are the five tips for creating...
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