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Case Study: Macmillan's “Not Alone”, a master class in Integrated Marketing Communication
Oct 2, 2025

Case Study: Macmillan's “Not Alone”, a master class in Integrated Marketing Communication

In the world of modern marketing, consistency is key. Whether a brand is raising awareness, soliciting donations or creating long-term loyalty, Integrated Marketing Communications (IMC) ensures that all touchpoints work together ...
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The change in PR

The change in PR

Oct 24, 2018

Change in Public Relations Just as modern life in general has changed with the evolution of digital technology, so has the practice of public relations. Today, professionals in this field are practicing a completely different activity than they did...

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From traditional PR to the new PR 2.0

From traditional PR to the new PR 2.0

Oct 24, 2018

Surviving in the digital age is no simple task for brands and organizations. This conjuncture, characterized by the imminent use of new gadgets and the predominance of social media platforms, brings with it major changes in terms of communication and the way in which...

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The difficult balance of Reputation

The difficult balance of Reputation

Sep 25, 2018

Reputation management is a difficult balancing act. We all recognize that it can take a lifetime to build reputation and only a second to destroy it. This is not the case for the cab industry, which, over the course of the past monopoly, has built a reputation...

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Reputation to boost business

Reputation to boost business

Sep 25, 2018

Reputational Marketing and Advertising For decades, organizations have used marketing around brands to promote their business. Through this method, organizations promote their logos, images, and products with a mindset of trying to promote...

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Success Factors for startups following today's trends

Success Factors for startups following today's trends

May 2, 2018

Success factors of startups following the trends of today The main success factors of a Startup is a good product, market and team framework. The product to be created must be based on a technological foundation. Meet what the public...

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The result of Entrepreneurship in the creation of Startups

The result of Entrepreneurship in the creation of Startups

Apr 30, 2018

Startups The Portuguese are becoming more and more entrepreneurial, and startups are playing a very important role in the development of technologies and in the organizational world. Entrepreneurship is becoming more and more of a trend. The profile of the...

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The importance of good communication in an organization

The importance of good communication in an organization

Apr 30, 2018

Good communication is an essential tool for achieving productivity and maintaining strong working relationships. Poor communication in the workplace will inevitably lead to a demotivated team. They may, as a result, begin to question their...

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