There are four main areas of communication: marketing, public relations, advertising and journalism. Companies need to have a strategy to effectively expose their brands. Learn about the difference between marketing, advertising, PR and journalism.
Public Relations VS Advertising PR professionals are responsible for the brand's image, reputation, and the business results. Advertising is an aspect of public relations strategy. The main differences are: Messages and identity: perhaps the duty...
The effectiveness of Influencer Marketing Popularity is very versatile. Social media offers powerful platforms for connecting with fans by subtly selling products or services on behalf of brands. Influencer marketing has become a powerful weapon...
A new digital capital As online platforms become overloaded with ads and various campaigns, brands face the challenge of identifying new formats to connect with their audience. One growing trend they should pay attention to is...
Social networks are one of the main tools used by companies to build relationships with their audience, but you need to pay attention to the content and type of posts you make. Here are the 6 main things you should avoid on social media:...
Creativity in leadership in the field of public relations is a topic that is becoming increasingly important. Today in this sector, which continues to evolve, it is necessary to create a reputation for the brand, with well-defined timetables in digital, social and...
In PR strategy, the days of sending out traditional press releases to a whole list of media outlets are long gone. Gone, too, is the independence of a company's sales, IT, marketing or HR departments...
First of all, you need to understand why you need to create a content marketing strategy. The main objective of a for-profit organization is to sell, build loyalty and attract new customers, which means that your content aims to...
For many, Crisis Management is put aside and they do nothing until the storm calms down. However, this may not be the best strategy for managing a crisis. Letting things take a natural course without doing anything can leave the company in a lot of bad...
It's impossible to please everyone. However, it is possible to make a particular brand "loved" by all its target audiences. All it takes is time, effort and dedication. Nowadays, customers and consumers are increasingly demanding and...
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