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The new role and challenges of AI in reputation management

In today's digital landscape, maintaining a positive brand image is more important than ever. With the rise of AI in reputation management, brands can now monitor and protect their online reputation more efficiently. The role of ...

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Social networks and 6 things to watch out for when posting on them.

Oct 30, 2017

Social networks are one of the main tools used by companies to build relationships with their audience, but you need to pay attention to the content and type of posts you make. Here are the 6 main things you should avoid on social media:...

Creativity in PR leadership is more important than ever.

Oct 30, 2017

Creativity in leadership in the field of public relations is a topic that is becoming increasingly important. Today in this sector, which continues to evolve, it is necessary to create a reputation for the brand, with well-defined timetables in digital, social and...

PR strategy is changing. What are the new challenges?

Oct 27, 2017

In PR strategy, the days of sending out traditional press releases to a whole list of media outlets are long gone. Gone, too, is the independence of a company's sales, IT, marketing or HR departments...

How to create a Content Marketing strategy

Oct 10, 2017

First of all, you need to understand why you need to create a content marketing strategy. The main objective of a for-profit organization is to sell, build loyalty and attract new customers, which means that your content aims to...

How to deal with the Crisis?

Oct 10, 2017

For many, Crisis Management is put aside and they do nothing until the storm calms down. However, this may not be the best strategy for managing a crisis. Letting things take a natural course without doing anything can leave the company in a lot of bad...

How do you transform/create a brand that everyone will like?

Oct 10, 2017

It's impossible to please everyone. However, it is possible to make a particular brand "loved" by all its target audiences. All it takes is time, effort and dedication. Nowadays, customers and consumers are increasingly demanding and...

The new Public Relations

Oct 10, 2017

The new PR With the evolution of technology, PR professionals have had to evolve the way they work. Not so long ago, for a PR person to meet someone required a substantial investment in contact...

3 tips for becoming a successful PR person

Oct 3, 2017

3 tips for becoming a successful PR There are several tips for becoming a successful PR. We've highlighted three: Communication A PR needs to have strong communication skills. As well as knowing how to express...

How Public Relations and Sales interconnect

Sep 26, 2017

The Public Relations activity in Portugal emerges around the 50's sponsored mainly by multinational companies. It has always been associated with a marketing aspect that emerges as a bridge for dialogue between the various publics and that, through various means, transmits the...

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U’ve got mail

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The new role and challenges of AI in reputation management

Social networks and 6 things to watch out for when posting on them.

Creativity in PR leadership is more important than ever.

PR strategy is changing. What are the new challenges?

How to create a Content Marketing strategy

How to deal with the Crisis?

How do you transform/create a brand that everyone will like?

The new Public Relations

3 tips for becoming a successful PR person

How Public Relations and Sales interconnect

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