Ciência da sustentabilidade em comunicação Um dos tópicos mais mediáticos dentro dos temas ciência da sustentabilidade é o da redução das emissões de CO2, ou ambição da neutralidade carbónica por parte das organizações. Mas há quer ter atenção aos anúncios de...
Although the innovation factor is now a constant in the market, dictating strategies and the relationship with the public, organizations are still trying to distinguish trends from "fads". More importantly, many are struggling with how they should adapt...
Communication lives from contact, and the way an organization reaches out to its audience is a key element of an effective strategy for reaching out to and retaining the interest of the identified target. Without the existence of this relationship, any goal is defeated by...
Why should reputation be a marketing priority? What people say about your organization online has become the most important reflection of the quality, trustworthiness and competence of your organization. It doesn't matter what your sector of activity is. A study...
Reputation is a crucial element in determining customer conversion rates. We're not the only ones spending resources on communication, our competitors are doing exactly the same and the brand's potential customers are...
Brand vs Reputation. Your brand is what you manage. Your reputation is the outward perception of it. A brand can be defined as what it means in the minds of the people it is trying to reach, influence and encourage to action. It does not mean what the...
Storytelling is one of the most effective methods to bring a brand to life and implement an impactful content approach. By giving the offering provided an identity and capturing and sharing stories around it, we are able to drive the...
Content creation is undergoing a revolution. In simple terms, content marketing is meeting the public on the platforms where they are and providing them not with the information that the organization wants to disseminate, but by telling them what...
At a time when the market is highly competitive, it becomes necessary for companies to acquire one of the strongest methodologies for generating new business opportunities, thought leadership. Thought leadership is a way to...
Investing in sustainability can have effective results for a brand, as demonstrated by Nielsen's "Global Corporate Sustainability Report" study conducted in 2015. During the period, the sales results of brands that demonstrated a commitment to sustainability were...
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