There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...
Data protection The digitization of communication channels and processes has led to the emergence of a new need: to protect user data. With the General Data Protection Regulation and all the consequent changes, companies have had to...
Video content Engagement with products and services, and users' time, are increasingly limited. But did you know that video publications have 38% more engagement than other formats? Video is increasingly relevant because it is the most visual and...
Emotional Communication The first step in creating effective messages that are capable of reaching our target audience is to develop a message that is capable of triggering an emotional response in people. Human beings are naturally moved by emotions and emotional language can...
Campaigns and results Monitoring results and flexibility in optimizing campaigns is key to improving communication with target audiences and has evolved in an increasingly analytical direction over the last decade. Currently, the vast majority of...
What makes a communication professional great A career in communication goes far beyond having a bachelor's or master's degree. For a successful career, a communication or marketing professional must be versatile, with good writing skills, a...
The influencers According to a report released by Business Insider it is expected that by 2020 spending on influencer marketing will reach 5 to 10 billion globally by 2020. The fad for influencers doesn't seem to be slowing down, so it's not...
The Importance of Media Training Any business or company needs to have good relations with the media, as the media is crucial in the public's perception of our organization. But in order to be able to talk to the media, or journalists, we have to be...
Developing a Multichannel Strategy There's no doubt that the way we communicate has changed over time. What was mandatory in a marketing campaign a few years ago, for example, may no longer be so today in the face of a constantly changing reality....
Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...
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