Only through planned contact can the organization fulfill its mission and a successful PR should follow the three tips to become a successful PR
Three tips to become a successful PR person
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The Past is No Longer Really the Past
The Past is No Longer the Past The past is no longer the past, given the level of media coverage of the societies in which we live. The internet and social networks have made it very easy for past actions - whether they be those of a brand, organization or person in...
How to cultivate a relationship with the media
Media Relations - How to cultivate one? One of the main concerns of any communications professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...
The importance of social responsibility for an organization
According to a study carried out in 2016 by PwC, 64% of CEOs consider social responsibility to be essential to the success of their business activity. It's quite curious to realize that the managers themselves already recognize the importance of applying this type of...
What to do when the spokesperson makes a mistake?
What to do when a spokesperson makes a mistake? Public speaking is not an easy task at all and we can even say that it is relatively easy for our organization's spokesperson to make a mistake when making a statement to the press. However, in addition to...
Measuring results as part of a successful PR campaign
Evaluating results as part of the success of a PR campaign Evaluating the results of a communications professional's work is an essential part of their job. There are countless ways of doing this: the number of references, the type of media...
4PRGEEKS| The differences between B2B and B2C marketing
For a long time, Consumer Driven Marketing has prevailed, not only in reading business, but in learning the concept of marketing itself. As the power of the Internet has taken hold globally, and with the resulting...
Building effective communication
Building effective communication Communication is a tool that promotes synergy in order to achieve the desired results and, when handled well, helps to integrate employees. Building effective communication enables interaction and...
Can marketing and sustainability coexist?
Can marketing and sustainability coexist? Can sustainability and marketing concepts coexist? How can management and those responsible for communication in an organization balance the traditional view of marketing as a driver of consumption and the...
Three dimensions for communicating sustainability
Three dimensions to communicate sustainability When it comes to sustainability and social responsibility, the work of communication and marketing departments or communication marketing agencies involves investing in the strategic communication of these...