The future of business begins at the front line, which presents many challenges. Content and purpose can overcome them. Brands with a purpose grow twice as fast as others.
Content, purpose, and the voice of brands
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The ongoing challenge of sustainability
The ongoing challenge of sustainability In an age when relationships and mobilization are just a click away, companies need to reinvent the way they interact with their stakeholders, innovating and engaging in dialogue so that people make...
Paid Social: Communicating through paid content
Paid Social: communicating through paid content Thousands of articles are published all the time, in different formats and with different purposes. Whether on social networks, blogs, or other audiovisual platforms, information on the Internet is always in...
The influence of social media on PR
Social Media in Public Relations We already know how important social media is these days. Whether it's to share a photo, chat with a friend or even look for new job opportunities. Unveiling a new contact paradigm, social...
The change in PR
Change in Public Relations Just as modern life in general has changed with the evolution of digital technology, so has the practice of public relations. Today, professionals in this field are practicing a completely different activity than they did...
From traditional PR to the new PR 2.0
Surviving in the digital age is no simple task for brands and organizations. This conjuncture, characterized by the imminent use of new gadgets and the predominance of social media platforms, brings with it major changes in terms of communication and the way in which...
The difficult balance of Reputation
Reputation management is a difficult balancing act. We all recognize that it can take a lifetime to build reputation and only a second to destroy it. This is not the case for the cab industry, which, over the course of the past monopoly, has built a reputation...
Reputation to boost business
Reputational Marketing and Advertising For decades, organizations have used marketing around brands to promote their business. Through this method, organizations promote their logos, images, and products with a mindset of trying to promote...
Success Factors for startups following today's trends
Success factors of startups following the trends of today The main success factors of a Startup is a good product, market and team framework. The product to be created must be based on a technological foundation. Meet what the public...
The importance of having a public relations officer in a startup
The importance of having a PR person in a startup It's important for a PR person to be part of a startup. Their job must be to build a strategy that clearly finds solutions for market positioning. The figure...