Além de facilitar a rotina diária dos profissionais, a IA para empresas também pode ser responsável por ajudar indústrias, organizações e marcas nos seus processos de tomada de decisão, melhorando dinâmicas e aumentando o retorno financeiro. Por isso, o...
2019 promises to be a boom year for financial technology. As the name suggests, Fin comes from Finance and Tech from Technology. Regarded as "cool" companies, the buzz around them is growing. But what is a FinTech? In fact, the FinTech area...
Sustainability as a business lever No one is better positioned to create long-term sustainable change than businesses, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems...
Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...
Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...
Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...
Before you proceed to reassess your brand's corporate image you should: Do extensive research on the brand What kind of brand do you want to be? What perception do you want people to have of your brand? And how might this be relevant to...
Science4You, the Portuguese Startup that leads the toy market Science4You is a Portuguese brand that leads the toy market. It is dedicated to the development, production and commercialization of Scientific and Educational toys. Its services also include...
Web Summit - Europe's biggest technology event Founded in 2010 by Paddy Cosgrave and co-founders Daire Hickey and David Kelly, Web Summit is one of the biggest events in the world. Technology, innovation and entrepreneurship are what you'll find at this conference. In...
Entrepreneurship in Portugal In Portugal, entrepreneurship has been on the rise in the sense that some small businesses are aiming to become large companies. Nowadays, it's possible to achieve your goals by working online. The big...
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