While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...
A franchise operation in any sector requires constant supervision and strategic vision in order to be successful. One of the dimensions to be integrated into this strategic dimension is Marketing. Reaching customers and potential franchisees is fundamental and it is essential that...
Millennials Millennials are the first generation to be born into the digital age. They are known for rejecting traditional lifestyles, have a tendency to move through various jobs and roles over a short period of time, are communicators, value free time and want a...
Sustainability Today sustainability is a key issue for the competitiveness of companies, increasingly important for their short, medium and long-term strategies. It is a growing demand from various stakeholders - customers, investors,...
Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...
B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...
Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...
Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...
InterComm Report A recent study, developed by SayU Consulting in partnership with the Escola Superior de Comunicação Social and AICEP, reveals that, in a large number of companies, an organized and transversal Communication structure is lacking. This is referred to...
Communication to close deals The pandemic and its aftermath will continue to challenge the resilience of people and organizations. But there is a future focused on building recovery together, based on tools, instruments and teams that can "restart"...
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