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Corporate Digital Responsibility: AI Governance Is Also About Reputation

Corporate Digital Responsibility: AI Governance Is Also About Reputation

There is a question that comes up more and more frequently in meetings with clients—one that, just a few years ago, would have been referred to the IT department: How is our data used, and what role does Artificial Intelligence (AI) play in the service you provide us? Today, the answer is...
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Communicating sustainability campaigns

Communicating sustainability campaigns

While some of us will make an extra effort to reduce our impact on the planet, we cannot do it alone. We need brands which have far more influence than a single person, to take transformative action. Companies from all sectors have pledged...

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AI strategies for companies

AI strategies for companies

In addition to facilitating the daily routine of professionals, AI for companies can also be responsible for helping industries, organizations and brands in their decision-making processes, improving dynamics and increasing financial returns. That's why the investment...

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The importance of specializing in communication

The importance of specializing in communication

The importance of specializing in communication The new edition of the “Status of B2B Marketing” survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business...

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The road to business success

The road to business success

Looking at the path taken by various successful startups gives us a clearer picture of the progress they have made over time. Within a startup, the road to business success is quite challenging, as...

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PR for FinTech, B2B and SaaS companies

PR for FinTech, B2B and SaaS companies

The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning. Financial Technology One of the examples of technology companies adopting PR strategies...

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Local culture in the "4Ps" of the Marketing Mix

Local culture in the "4Ps" of the Marketing Mix

If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of "culture" brings to mind aspects such as language, different customs and...

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Personalisation as a strategy

Personalisation as a strategy

Personalized service in communication contributes greatly to encouraging consumers to buy from a brand. People like to feel special and this is reflected in the way they behave on a daily basis. Developing a...

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Communication and Sustainability

Communication and Sustainability

How can we create campaigns that involve communication and sustainability? Although some of us make an extra effort to reduce our impact on the planet, we can't do it alone. We need brands, which have much more influence than a single person, to...

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