Há frequentemente um medo partilhado de fracasso entre franqueadores e franqueado. Os franqueadores podem sentir-se céticos quanto ao facto de os seus franqueados não cumprirem os seus números de vendas acordados, o que pode fazer com que os franqueados...
Coca-Cola and its engagement with stakeholders Coca-Cola is a successful example of Public Affairs implementation. The organization believes that dialogue with its stakeholders is a critical factor in respecting others, so it shares its impact...
Every year there are cases of well-known companies that, for some reason, have gone into crisis. In these circumstances, it is essential to be transparent, proactive and have a plan in case something goes wrong. We present the case of KFC, a chain of restaurants...
Sustainability Industrial economies have been at the center of some controversies in recent years and sustainability has become a defining issue for all industries. Unfortunately the news is not positive when we know that in 2018 the...
Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...
Financial segment The development of fintechs in Portugal and around the world, along with their influence on the traditional banking market, has also been the subject of much speculation. Fintechs are start-ups that use intensive technology to innovate and optimize...
Influencers Did you know that 74% of consumers rely on social media to make purchasing decisions? And that 65% of the top performing Instagram posts feature products? Social media has revolutionized the role of brand ambassadors and left the...
Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...
The Power of Storytelling All brands have realized that telling a story is a smart move, but sometimes it's hard to make the difference between so many good stories. More than buying a product or service, consumers like it and will continue...
Brands that fight for social causes It has never been more important for companies to make a stand on social and environmental issues. Companies that take a stand and bring to life bold stories about the issues, values, and causes that matter most to them,...
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