Personalizar ações e mensagens orientadas No mundo digital de hoje, os períodos de atenção são mais curtos do que nunca. Para se relacionar verdadeiramente com o seu público, é necessário ir além das abordagens genéricas e personalizar ações e mensagens....
Refocus Most organizations invest almost a quarter of their marketing budgets in live events. In this respect Covid-19 will have a lingering impact and one has to try to figure out what to do with a rest of the year without people events. There is a...
Creativity in guerrilla marketing. The rivalry between McDonald's and Burger King, two fast food chains, is well known to all, and the guerrilla marketing actions between both are famous for their creativity. In today's article we present the...
The start of a new year is a great time to take a look back at the best advertising campaigns of 2019. We show you what we consider the five best advertising campaigns developed in Portugal in 2019: Super Bock: 25 Years of Inspiring...
Experiential Marketing Christmas Campaigns Experiential marketing engages the audience and allows them to be part of the campaigns and the brand itself. Brands that engage with their consumers and tell them a story are those that stay present in the...
Coca-Cola and its engagement with stakeholders Coca-Cola is a successful example of Public Affairs implementation. The organization believes that dialogue with its stakeholders is a critical factor in respecting others, so it shares its impact...
Every year there are cases of well-known companies that, for some reason, have gone into crisis. In these circumstances, it is essential to be transparent, proactive and have a plan in case something goes wrong. We present the case of KFC, a chain of restaurants...
Sustainability Industrial economies have been at the center of some controversies in recent years and sustainability has become a defining issue for all industries. Unfortunately the news is not positive when we know that in 2018 the...
Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...
Financial segment The development of fintechs in Portugal and around the world, along with their influence on the traditional banking market, has also been the subject of much speculation. Fintechs are start-ups that use intensive technology to innovate and optimize...
+351 211 926 120
(national fixed network call cost)
letus@say-u.pt