No panorama atual de SEO a visibilidade e a autoridade são cruciais para o sucesso, tornando-se a Topic Authority um elemento fundamental. O expertise num tema específico demonstra ao Google a confiabilidade e o conhecimento do site,...
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The importance of a blog in a communication strategy
The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...
How to do a competition analysis? 5 tips to keep in mind
The advantages of monitoring the competition are now widely accepted. However, the way in which this process should be carried out still raises some questions in the PR industry. Here are 5 tips to make competitor analysis an effective...
SUCCESS STEPS | Women Entrepreneurs
SUCCESS STEPS | Women Entrepreneurs According to a global study, Portugal is a good country for entrepreneurship and there are several cases that prove it. The empathic capacity and the so called "multitasking" of women are favorable points of...
SUCCESS STEPS| The Organizational Culture
Nowadays, organizational culture is a hot topic, especially because of the change in mentality, which considers that work should be a place where employees feel satisfied and fulfilled. If a company does not create a strong organizational culture that...
How to communicate in an inspiring way
How to communicate in an inspiring way Do you know what Steve Jobs and Martin Luther King have in common? They know how to inspire... And how do we inspire someone? Simon Sinek discovered the effective way to do it through the Golden Circle. Simon Sinek is the one who designed this whole process...
Farfetch: A success story
Farfetch: A success story In 2008, Farfetch was born by the hands of José Neves, with the aim of becoming an e-commerce platform for luxury brands. It is currently one of the biggest success stories in the "startup world". It has been valued, in recent years, at 1.3 thousand...
Responsibility for sustainability
Responsibility for Sustainability In the past, sales were made as a company was able to position itself through advertising, marketing or Public Relations (PR) and tell customers what they thought they should know about its products or...
Mistakes to Avoid in Public Relations
Mistakes to Avoid in Public Relations The communication environment is complex and, therefore, one must know how to navigate this sea without losing track and falling into the risk of throwing everything down the drain. Building relationships with the media is one of the main goals of PR practice...
How to captivate the audience
How to captivate your audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and...