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Account-Based Marketing: strategies for success

In the ever-evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM shifts the focus from mass lead generation to a strategy ...

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6 transformations in communication

Oct 24, 2018

New Communication Strategies Data Driven Communication, Virtual Reality (VR) and H2H Communication are among the new communication strategies to achieve results in an increasingly competitive market. Digitalization and technological innovations in...

The importance of social networks in a constantly evolving market

May 2, 2018

The importance of social media in a constantly evolving market In a constantly evolving market, it is important for social media to keep up with that growth. Analyzing users' habits and the trends that surround them are vital issues for social media companies...

How to face the competition to make a difference in the market

May 2, 2018

How to face the competition to make a difference in the market No matter the industry, the product, or the company in which it operates. No matter how different the business is, there will always be a struggle to be better than the competition. How to face the...

How a company should communicate internally and externally

May 2, 2018

How a company should communicate internally and externally A company needs to communicate well with its customers and partners, as well as having good internal communication. That's why carrying out well-designed marketing campaigns focused on each audience is...

The three fundamental platforms for brand positioning

May 2, 2018

The three fundamental platforms for positioning brands Unlike most media (such as television, radio, print...), digital marketing offers a less expensive, more immediate and even direct opportunity to promote business in a...

The key to being a good entrepreneur

May 2, 2018

The key to being a good entrepreneur The key to being a good entrepreneur lies in the actions of those who correctly identify opportunities and make good use of them. Self-knowledge is crucial when setting up a business. Being prepared and having knowledge...

Understanding integrated marketing communication

Mar 14, 2018

Integrated Marketing Communication Today, integrated communication works in harmony with several aspects, one of them being the image you want to convey and its relevance. Thus, it must take into consideration some key aspects: Communication plan...

How to create relevant content?

Mar 14, 2018

How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient...

A storytelling strategy

Mar 14, 2018

A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...

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Account-Based Marketing: strategies for success

6 transformations in communication

The importance of social networks in a constantly evolving market

How to face the competition to make a difference in the market

How a company should communicate internally and externally

The three fundamental platforms for brand positioning

The key to being a good entrepreneur

Understanding integrated marketing communication

How to create relevant content?

A storytelling strategy

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