Personalização A personalização é um multiplicador de forças - e uma necessidade empresarial - que a grande maioria dos consumidores passou a considerar uma expetativa básica. As organizações capazes de criar e ativar esta capacidade em grande...
Trial and error
When campaigns are running, they should be tested through the keywords entered, bids, population dynamics, image changes and the durability of the post - trial and error You should also test the interests of the focus...
How to conquer content
How to conquer content There are countless ways to get in touch with your audience, whether by phone call, SMS, email, tweet, blog comment, Facebook post, LinkedIn publication, push notifications, Snapchat or Instagram, to name but a few. The ease...
When organic content becomes paid
Organic content should be used to boost your promotion. If these messages perform well, they can be amplified with paid investment and can also indicate which areas of content need reworking. By using a...
A New Strategy to Reach the Public
When we talk about creating original messages to reach an identified audience, we talk about the ability to differentiate ourselves with a discourse that clearly positions the organization in the market, that differentiates it and, at the same time, is sufficiently relevant...
The importance of social networks
In an increasingly virtual world, your company or project also needs to be present in this context. As such, in addition to a website that conveys confidence and rigor, you should invest in creating and boosting your presence in social networks. This importance is due...
5 steps to success for entrepreneurs
If your company or project is in a start-up phase, you are probably wondering how to successfully leverage your brand. Following the article, take a step by step approach to succeed as an entrepreneur. For the challenge of owning a business to be...
Three Steps to Success
Three steps to success One in 10 new companies reach their fifth anniversary, according to various market analysis statistics. Say U has already surpassed this mark. It is now celebrating its seventh anniversary. Every entrepreneur knows that it's...
The specific challenges of Marketing for a Startup
Implementing a Marketing strategy for a startup is something very different from an organization or project already established in the market. To begin with, a startup lacks the recognition that facilitates the first interaction, resources are generally limited, and...
The issues surrounding Reputational Marketing
Reputation management seems to be becoming a thing of the past. The era of reacting to crises with reactive strategies is over and discover how a brand can use a proactive approach to turn reputation into a valuable marketing strategy....